Online Optimisation

The world's most trusted, capable and cost effective web analytics solution, Omniture SiteCatalyst provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. This tool helps marketers quickly identify the most profitable paths through their web site, determine where visitors are navigating away from their site, and identify critical success metrics for online marketing campaigns.

Organisations are constantly challenged to meet the dynamic demands of successful online business. They need to be able to make better strategic decisions based on multi-channel data sources, as well as immediate operational decisions driven by real-time web analysis data. Real-time information is critical to quantifying and visually representing the effectiveness of marketing initiatives across online marketing channels – and must be easily shared with all stakeholders.

SiteCatalyst is the industry-leading product that addresses these challenges by providing marketers with one place to measure, analyse and optimise integrated data from all online initiatives across multiple marketing channels.

Pre-Built Reporting and Analytics

Boardroom ready downloadable reports in PDF, Excel, Word and HTML formats.
Extensive collection of ready-to-use, popular reports including Page Summary, Next Page Flow, Fallout/Form Abandonment, Geo-segmentation, Conversion Funnel, Cross Sell and more.
Custom reporting, which enables you to measure any event that occurs on your site.
Drill-down reporting to answer complex web analytics questions.
Robust calendaring function for quick and easy selection of both preset and user-defined date ranges.
Report-suite-level calculated metrics, giving all users or specific users access to the same KPIs.

Mobile Analytics

Improved visitor identification for accurate profile of mobile audiences.
Mobile-specific collection enhancements for accurate data capture from a variety of mobile devices.
Mobile device reporting from extensive library of device profiles to uniquely identify specific mobile device types and manufacturers.
Geo-location and carrier identification for more accurate mobile marketing campaigns specific to countries and carriers.
Mobile bookmarks and dashboards access via mobile web login.
Mobile email report delivery in mobile-friendly format for easy reading on mobile devices.

Innovative Work Flow

Flatter navigation, offering fewer clicks to your destination.
Product search – easily find reports, features and Help from anywhere in the product.
Publishing Lists to easily manage recipients of scheduled reports across thousands of report suites.
Lockable dates to prevent rolling periods in scheduled reports.

Advanced Segmentation

Segment data from a report suite and create a new suite to hold the data.
Geo-segmentation reports to understand the geographic dynamics of Web audience.
Create real-time segmentation of all online data and define an unlimited number of visitor segmentation rules.

Flexible Data Integration

Data Sources Manager to integrate multi-channel or offline data with data collected on the web site
SOAP based open standards Web Services API for real-time reporting
Integrate Web analytics data with in-house reporting tools
Data Extract and Excel Client options that enable you to export SiteCatalyst data into Excel